CreaTing

Brand System · Built to Grow

3,000+ pages.
One visual language.

No kid left guessing.

View Takeoff

Brand Identity · Learning Experience

IXL’s first AI workspace,
built for teachers.

Grounded in real class data.

View Spark Studio

Six Phases · One System

Completing

Hi there! I’m Ting Chou, a senior designer building brand and product systems that scale. One visual language carried 3,000+ pages to 17M+ students, kept 14 brands coherent, and helped a 20+ person design team move with less friction.

View Work About me

Selected Works

Work that earns its place.

All Projects
Takeoff by IXL

Brand System · Built to Grow

Takeoff by IXL

A scalable K–5 brand system designed for clarity, differentiation, and growth.

Design Systems
ISTE Event & Conference Design

Brand in Space · Experiential Design

ISTE Event & Conference Design

A large-scale booth experience built for live demos and educator engagement.

Brand
Spark Studio

Brand Identity · Learning Experience

Spark Studio

A flexible brand system for an exploratory learning environment concept.

AI Product Design

How I work

Six phases, one anchored idea.

01

Concepting

Listening, gathering, getting curious. Then a generative start.

02

Drafting

Framing the real problem and the shape of a good answer.

03

Crafting

Form, flow, and feel, where the hands finally get involved.

04

Testing

Putting it in front of people and listening twice as hard.

05

Completing

The last 10% that takes the other 90%. Shipping with care.

06

Adapting

The work keeps living after launch, watching how it’s really used, and letting it change.