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Strawberry Strong, is a socially-motivated project whose name derives from a generational nickname ascribed to Taiwanese young adults considered unmotivated and weak by the older “Guava” generation. The project is constructed as a hypothetical conference attended by members of both generations, intending to foster conversation and build empathy between the two and ultimately restructure societal relations.

Project Type

Conference Identity

& Collateral

Art Direction

Kelly Holohan



The production of Strawberry Strong, which includes a fully functional website as well as tickets for strawberry-guava smoothies and physical name tags, pins, and tote bags which would be worn by attendees of the conference. The design is also work to foster interaction between artist and participant, linking individual experience to a globally-engaged community.

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