GENUINE STEAK HOUSE

Meat Packaging Re-Branding

My concept is to make a meat packaging which is simple, clean, and straightforward. The playful logo that can attract a viewer’s attention by transforming the animals: cow, chicken, and pig into geometric shapes. The die cut on the front cover helps customers distinguish meat easily. To differentiate from from the traditional packaging, this new packaging is more convenient and friendly handling; the sealed box helps to keep food clean and fresh, and package size is suitable for small families or individuals which also helps to avoid the waste of food.

Project Type

Branding & Packaging Design

Art Direction

Antonio Castro

Year

2014

© 2018 by Ting Chou

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