LevelUp Enterprise Product Communication System
Role: Lead Designer — Brand Identity, Layout System, Product Marketing
Scope: Logo, visual language, multi-page PDFs, brochures, modular templates
LevelUp is IXL’s enterprise diagnostic and instructional platform designed for school leaders and educators to evaluate, implement, and scale personalized learning programs. The product spans diagnostics, professional development, instructional models, and performance outcomes—requiring a communication system that could explain complex offerings clearly and consistently across print and digital channels.
This project focused on creating a unified brand and communication system that helps decision-makers understand, compare, and adopt LevelUp at scale.
Concept
“Clarity builds confidence.”
LevelUp is powered by sophisticated diagnostics and learning logic, but its success depends on how well that story can be understood by decision-makers. The concept centered on using visual structure to build trust, turning complexity into something calm, organized, and approachable.
Rather than designing one-off materials, the goal was to build a flexible system that could adapt to different content types while maintaining a consistent and professional voice.
Challenge
LevelUp serves multiple audiences and supports a wide range of products and learning models. The content was dense and highly structured, covering diagnostics, professional development, instructional strategies, and performance data.
Although LevelUp is part of the IXL ecosystem, it required a distinct identity to speak directly to administrators and educators. The challenge was to establish a professional, enterprise-facing brand—while maintaining visual continuity with IXL. Balancing clarity, differentiation, and brand alignment became the core strategic goal.
Solution
A modular brand and communication system was created to support both print and digital materials. Working closely with UI and product designers, a shared design library was built with repeatable elements for layouts, backgrounds, and patterns, making it easier for teams across product, marketing, and sales to apply the system consistently.
The work introduced a new visual identity and logo for LevelUp, along with a structured grid, a clear typography hierarchy, and defined rules for color and icon usage. Together, these elements form a cohesive system that brings clarity to complex content and gives LevelUp a confident, professional presence for school leaders and educators.
Design Process
1. Start with product discussion, brainstorm the brand voice
The work began by mapping LevelUp’s product structure and learning how administrators and teachers evaluate solutions, so information could be organized around their needs and decision-making flow.
2. Build the system before the pieces
A shared design library was created with UI and product designers, defining typography, color usage, icons, grids, and reusable design elements that could work well across both print and digital materials.
3. Design key page types
Core layouts were developed for product overviews, feature sections, and benefit pages, and refined for readability, hierarchy, and visual rhythm.
4. Scale across materials
Once approved, the system was applied across brochures, multi-page PDFs, and marketing assets, ensuring consistency while supporting different formats and use cases.
Outcome
The LevelUp visual and communication system was adopted across multiple product marketing materials and used by sales and marketing teams to present the program to schools and districts.
This project reflects a focus on systems thinking and information design. It shows how visual structure can support clarity, trust, and usability when communicating complex products.
