LevelUp Enterprise Product Communication System
Role: Lead Designer — Brand Identity, Layout System, Product Marketing
Scope: Logo, visual language, multi-page PDFs, brochures, modular templates
LevelUp by IXL is an adaptive diagnostic and learning system designed to help school admin understand exactly where students are and what they need next. It identifies skill gaps at a granular level and provides prescriptive pathways to support instruction and close learning gaps across grades.
This project focused on translating LevelUp’s complex product model into clear, professional marketing and communication materials for administrators and educators, creating a visual system that makes data-driven learning feel understandable, trustworthy, and easy to navigate.
Concept
“Clarity builds confidence.”
LevelUp is powered by sophisticated diagnostics and learning logic, but its success depends on how well that story can be understood by decision-makers. The concept centered on using visual structure to build trust, turning complexity into something calm, organized, and approachable.
Rather than designing one-off materials, the goal was to build a flexible system that could adapt to different content types while maintaining a consistent and professional voice.
Challenge
LevelUp serves multiple audiences and supports a wide range of products, services, and learning models. The content was dense and highly detailed, spanning diagnostics, professional development, instructional models, and learning outcomes.
LevelUp required its own identity to speak directly to school administrators and teachers. The challenge was to establish a distinct brand, including logo, visual language, and tone, that felt more mature and professional than IXL’s student-facing materials, while still remaining clearly connected to the parent brand. Balancing information clarity with brand differentiation became the core design challenge.
Solution
A modular brand and communication system was created to support both print and digital materials. Working closely with UI and product designers, a shared design library was built with repeatable elements for color palette, icons, layouts, backgrounds, and patterns across product overviews, feature sections, and benefit pages. This makes information easier to scan and easier to understand across digital and print projects.
The work also introduced a new visual identity and logo for LevelUp, along with a structured grid, consistent typography hierarchy, and clear rules for color and icon usage to define the brand’s voice. Together, these elements create a cohesive system that brings clarity to complex content and gives LevelUp a confident, professional presence for school leaders and educators.
Design Process
This work was highly collaborative and iterative. I partnered closely with a 3D artist to understand the technical limits of modeling in Cinema 4D and how much detail could realistically be added or needed to be removed for production. I created the flat bird artwork, color palette, and graphic styling, which were then translated into a production-ready 3D model.
We went through multiple rounds of screen reviews and physical mockups. We tested how the bird looked and felt in hand, how the logo printed on curved surfaces, and how clearly it read as a Takeoff brand object. Each round helped refine the form until it felt both manufacturable and unmistakably on brand.
Outcome
The bird stress ball became the first custom Takeoff merchandise item produced for events and school outreach. It provided a friendly, physical extension of the Takeoff brand and gave educators a tangible reminder of the program.
Seeing the Takeoff bird move from a flat illustration into a 3D object showed how the brand system could live consistently across digital, print, and product experiences.
